CrowdFunding : The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
Event Details

Crowdfunding is a great way to jumpstart and market your food startup projects--but only if it’s done well. Close to 60% of all crowdfunding campaigns fail. There is a science to running a successful campaign and it all starts with preparation, before you even click the start button.
Lisa Q. Fetterman, Forbes 30 Under 30, has raised over $1.3 million through two Kickstarter campaigns for her sous vide startup, Nomiku, and she wants to help you succeed.
This one-day bootcamp will teach you everything you need to launch a kick-ass crowdfunding campaign, from planning and creating buzz before you launch, to learning how to keep momentum strong in backer growth, to immediate post-Kickstarter logistics. By the end of the day, you will walk away with an action plan and loads of templates to help you get your project funded.
Takeaways:
- Understand what it takes to get your project funded
- Learn how to cultivate and activate your tribe to create pre-launch buzz
- Crash course in PR and marketing strategy to get a pre-launch media blitz
- Craft a compelling crowdfunding page
- Understand what it takes to create a killer promo video on any budget
- Learn how to set campaign goals, stretch goals and rewards
- Develop a communications strategy for during and after your campaign
- Understand fulfillment costs, logistics and best practices
- Determine which crowdfunding platform is right for you
- Learn how to build the right team from small to large budgets
- Walk away with a crowdfunding strategy
Who Should Attend: Anyone who wants to learn how to launch a kick-ass crowdfunding campaign for their food, ag, food tech or ag tech product.
Online Course: Not able to attend the Bootcamp? We've got you covered. This course will also be available online in early May. It will features videos, hands-on exercises, templates, monthly office hours with Lisa and access to the course forum. Sign-up today and get 60% off the course price.
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