lunes, 23 de febrero de 2015

CrowdFunding For Food entrepreneurs. New York, NY

CrowdFunding : The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.


Event Details

 

Crowdfunding is a great way to jumpstart and market your food startup projects--but only if it’s done well. Close to 60% of all crowdfunding campaigns fail. There is a science to running a successful campaign and it all starts with preparation, before you even click the start button.
Lisa Q. Fetterman, Forbes 30 Under 30, has raised over $1.3 million through two Kickstarter campaigns for her sous vide startup, Nomiku, and she wants to help you succeed.
This one-day bootcamp will teach you everything you need to launch a kick-ass crowdfunding campaign, from planning and creating buzz before you launch, to learning how to keep momentum strong in backer growth, to immediate post-Kickstarter logistics. By the end of the day, you will walk away with an action plan and loads of templates to help you get your project funded.
Takeaways:
  • Understand what it takes to get your project funded 
  • Learn how to cultivate and activate your tribe to create pre-launch buzz 
  • Crash course in PR and marketing strategy to get a pre-launch media blitz 
  • Craft a compelling crowdfunding page 
  • Understand what it takes to create a killer promo video on any budget 
  • Learn how to set campaign goals, stretch goals and rewards 
  • Develop a communications strategy for during and after your campaign 
  • Understand fulfillment costs, logistics and best practices 
  • Determine which crowdfunding platform is right for you 
  • Learn how to build the right team from small to large budgets 
  • Walk away with a crowdfunding strategy
 
Who Should Attend: Anyone who wants to learn how to launch a kick-ass crowdfunding campaign for their food, ag, food tech or ag tech product. 

Online Course: Not able to attend the Bootcamp? We've got you covered. This course will also be available online in early May. It will features videos, hands-on exercises, templates, monthly office hours with Lisa and access to the course forum. Sign-up today and get 60% off the course price. 

About Your Instructor:

Lisa Q. Fetterman is the founder and CEO of Nomiku, the first home sous vide immersion circulator. She was recently named Forbes 30 Under 30. Lisa’s culinary sensibilities were honed at the best restaurants in the world like Babbo, Jean Georges, and Saison. She has a sophisticated writing and editing background with a BA in Journalism from the prestigious NYU Arthur L. Carter of Journalism. She’s worked for Hearst Corporation in their digital media department and has helped publish multiple New York Times Bestsellers with SMITH Magazine.

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